transparent, compelling communication that unites teams and gets results for franchisOrs and businesses


strategic communication grows business
Below are just a few of the most frequently asked questions and opportunities to help your business maximize its potential and drive results through effective communication.  

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Why you need to do a communications audit

In many cases, businesses are doing many of the right things, just not in a strategic or effective way.  To place to start identifying what’s working and where the gaps are is with a communication audit.  An audit can be done quickly and easily, including an analysis ​of communication channels, tools, audiences and frequency.  A more advanced audit will include focus groups with key stakeholders to better understand how to proceed in the future.

Building a good (and simple) communication plan

A good communication plan is a combination of the right strategy and tactics implemented through a simple process.  The right strategy and tactics depend on your business, goals and customer interaction.  The process is universal. Consistency and discipline is the key. Learn how to build an effective communication plan for your organization.

Four principles for effective franchise communication

What makes communication work in franchise organizations?  Learn the four principles that make any business communication more effective:  Authenticity, Involvement, Content, Results.

Fixing communication problems for good

Most businesses attempt to fix their communication issues by “talking louder.”  But that doesn’t get to the root of the problem – what’s not working in the current strategy.  Learn how to uncover the real issues and put sustainable solutions into place.

 Culture, communication and getting results

Whether you are intentional or not, your organization has a culture. Are the behaviors and values most important to you being carried out?  Are your relationships mutually beneficial?  Culture determines how, why and to what level people will participate.  When done effectively, communication is the key in driving a culture that helps your organization reach its full potential for growth, success and franchise loyalty. Learn how to define and articulate your culture and its pivotal role in reaching your business objectives.

Getting rid of the “meetings after the meeting”

Leadership expert Dr. Henry Cloud writes “you get what you allow.”  In essence, if the corporate office and/or franchisee behavior is undermining your organization’s ability to achieve business objectives, you have the power to fix it.  Meetings after the meeting happen when people feel their ideas, concerns and input are either not valued or not heard.  Identify what your culture allows and how you can get it back on track.

The power of staff meetings and town halls

Does your organization feel like its experiencing “death by meeting?”  Do you and your team waste valuable time re-hashing ideas and decisions, or engaging in one-off communications?  Many companies conduct staff meetings and town halls, but really don’t use them to their fullest potential.  Learn how to schedule and conduct meetings that get results.

 Defining “engagement” for your organization

Popular buzzwords today are “employee and franchise engagement.”  But what does that mean to your organization and how do you measure it? Learn to define engagement in terms of expectations that you can manage and measure.

Creating powerful presentations that connect people to goals

There is an old adage that says people won’t remember what you say as much as how you made them feel.  Are your presentations, speeches and PPTs connecting with your audience and inspiring them to action?  Learn how to create powerful presentations that connect people to the objectives.

Figuring out what’s REALLY broken

When franchise organizations aren’t getting the results they want, they often go straight to operational fixes, when what’s really “broken” is the communication strategy. Learn how to determine the real challenges and how to create solutions for improved results.

Feedback and focus groups put into action

Franchisee feedback is the single most important tool in improving communication and reaching your business objectives.  By strategically delving into their feedback, your organization can understand the past better and successfully uncover indicators for the future.  Focus groups provide context for those issues and what needs to be done to create a healthy franchise system.

Using video to get results in your organization

The average attention span for today’s adults is less than 90 seconds, yet the average company video runs 2-5 minutes.  If you haven’t connected your viewers in the first 15 seconds, your message is lost.  So how do you make cost-effective company videos that hit their mark?  Learn when to use the written word and when to use video, as well as how to make your videos engaging.

Formal and Informal communication: people vs. the pen

Most franchise companies default to formal communication channels in moving objectives forward, which significantly undervalues informal communication’s role in a good strategy. Learn when to use this form of communication to drive results, increase understanding and engage your audience like never before.

Social media and franchise communications

Like it or not, social media has crept into the business environment.  Messages once controlled and created from the top are now being shaped and communicated via employees, franchisees, their employees and your customers.  Learn the role social media can play in your strategic communication plan.

Quick and easy way to being a great communicator

Does your communication style help or hinder your ability to lead, manage and motivate people?  People don’t leave companies, they leave supervisors.  To ward off turnover challenges and build loyal, engaged teams, identify and integrate you and your team’s communication styles to become more effective in getting people aligned and moving forward.

Handling difficult conversations

Understanding the difference between healthy and unhealthy conflict is fundamental to handling difficult conversations in a productive and positive way.  In conflict, it’s not what you say as often as how you approach and follow-through with it.  Learn how to tackle any difficult conversation with confidence and a plan that gets you on the right path for success.